2021
Creative Direction
Garage Italia Studio had the privilege of collaborating on the launch of VR Equipment, taking care of Creative Direction and Content Production. VR Equipment is an advanced line of tech-performance equipment created specifically for the legendary italian biker Valentino Rossi. Ideal for athletes engaged in various disciplines on two wheels and beyond, VR Equipment stands out for its commitment to excellence and optimization of sports performance.
Our contribution included the creation of a promotional teaser video capturing the dynamic essence of the brand, as well as a photo shoot highlighting the quality and innovative design of the products and their materials. Additionally, we developed 3D models and animations of the products featured in the shop, enhancing the digital representation and interactive experience. On November 23rd, 2021, at EICMA in Milano, VR Equipment was officially launched.
