2020
Creative Direction
Big Bang Millennial Pink is the Hublot watch created in collaboration with Garage Italia. The model, available in a limited edition of only 200 pieces, is distinguished by its characteristic no-gender nuance that embraces the new generations. The pink expresses an inclusive and fresh approach that redefines the style.
The 42 mm case is made of light, modern satin-finished aluminium in Millennial Pink. The colour, specially designed by Garage Italia, has been achieved through anodising, a process that protects and decorates, giving the desired pastel shade together with great resistance to scratches and shocks.
At Hublot, we are particularly proud of the Art of Fusion. But the list of things we cherish also includes the ability to innovate, to change, to be different, and, of course, our watchmaking expertise. This Big Bang Millennial Pink that we have created with Lapo Elkann from Garage Italia sits perfectly within this pioneering vision. Our expertise in materials technology has enabled us to create a unique colour for this watch, Millennial Pink, symbolic of the world available to us, in its constant state of flux.
Riccardo Guadalupe - CEO of HUBLOT
At Garage Italia, we want to be part of a world where the character of every person is defined by their love of life and their inclusivity, rather than by their power or their superiority. More than simply a product, we want to create something which represents a positive change.
Lapo Elkann - FOUNDER of GARAGE ITALIA
