2022
Capsule Collection Design
"Italians Do It Better" is the slogan made famous by Madonna on the set of "Papa Don't Preach" in 1986. A revolutionary and provocative milestone in the career of the pop star who in this video proudly claims her Italian origins. Revolution, provocation and Italian DNA are also the principles with which Garage Italia Customs gives a second life to the most iconic automotive models in italian history by transforming them into electric cars. To celebrate the project's fourth anniversary, Garage Italia Customs presents the 'Italians Do It Battery' campaign with a special capsule collection that includes t-shirt, sweatshirt, custom mug, keychain, pin and stickers.