2021
Creative Direction
On the occasion of Porsche's 20th anniversary in the Chinese market, Garage Italia collaborated with the German car manufacturer to create the first 3D art car inspired by the illustrations of digital artist Chris Labrooy.
The Scottish artist has become popular on the web and social media for his artwork depicting Porsche's most iconic models, set in unlikely and surreal contexts, or assembled together with inflatable mattresses in the shape of pink flamingos.
Starting from the graphic concept, Garage Italia's work comes to life, through the development and prototyping of the inflatable support on which the body of the Porsche 911 2.7 RS rests, adapted to the inflatable structure.
