2022
3D Motion
Unveiled at Milan Design Week 2022 by Garage Italia Customs, 500 Spiaggina exemplifies Garage Italia Custom's commitment to give new life to historically significant italian automotive models. This vehicle blends timeless design with modern updates and an electric conversion, ensuring that classic aesthetics meet contemporary functionality.
We've created a full CGI video for the release. The video highlights all the features of the product and more specifically, the entire color collection.
The video highlights the product's distinctive features, shows visually distinctive design elements that define the product's identity. Electrification is a key element of the product's marketing strategy, combining aesthetics with practical innovation. The video also shows the graphic interface, which balances the classic dashboard design with modern digital features.
The project was created also to celebrate the introduction of the new "Cult" and "Summer" color collections, developed in collaboration with RM Paint. This collaboration resulted in a color palette that accentuates the distinct beauty and style of Garage Italia's Spiaggina. Each shade was meticulously picked to embody a hallmark of Italian culture: the concept of "Dolce Vita.”
