2024
Branding
Automobiles Du Mèdoc, located in Bordeaux, France, specializes in the automotive restomods market, focusing on the sale and custom restoration of youngtimer vehicles. The company stands out in the automotive restoration industry for its uniqueness, tailoring each car to its individuality and pushing the boundaries of design freedom. Their commitment to excellence is evident in the meticulous craftsmanship and superior service offered to customers beyond the standard offers.
Garage Italia Studio was commissioned to handle all branding and website development to establish a cohesive and distinct online presence.
Garage Italia Studio started its work for Automobiles Du Mèdoc with in-depth market research and identification of the brand's core values. Building on this fundamental understanding, the Automobiles Du Mèdoc logo cleverly integrates the nostalgic appeal of the 1970s Alfa Romeo Giulia GT Am, particularly its iconic double-circle headlights, with a bold, contemporary editorial style. This design not only celebrates the classic automotive aesthetic, but also encloses the brand's commitment to uniqueness and storytelling. Each logo reflects the distinct narrative and character of their art cars and modifications, perfectly blending historical inspiration with modern appeal to stand out in today's market.
Automobiles Du Medoc’s color palette is crafted to complement its logo and reinforce the brand's values with striking choices. Beam Yellow, a vibrant, almost fluorescent hue, serves as the primary color. It symbolizes the brilliance and clarity of car headlights, embodying vision and foresight. This bold yellow can anchor layout designs or highlight key elements.
The palette is balanced with neutral tones: Millennium Silver, Pearl White, and Burnout Black, which provide a versatile base for various applications and enhance the narrative linked to the brand's iconic pictogram. Additionally, GTA Bordeaux, a nod to the brand’s Bordeaux roots, is used for specific institutional applications, adding depth and a local touch to the overall design scheme.
Patterns play a crucial role in the visual identity of Automobiles Du Medoc, derived from the fundamental shapes of the logo—two intersecting circles. These geometric forms are versatile, adaptable for use in digital content, products, stickers, and prints, both in solid and outlined forms. These patterns reflect the brand's philosophy and the deeper meaning behind the pictogram, adding a visual rhythm and texture that enhances brand recognition. Depending on the application, these patterns can evoke a sense of motion and fluidity or embody the precision and elegance of the vehicles, allowing for customization tailored to specific contexts and branding needs.
